I no longer had to answer to anyone for how to structure my day, where to spend my day working or whether I actually chose to work at all.
I had complete freedom.
All I needed to do was to find some clients....
Is this how you felt when you set up your law firm or took over the reins from someone else?
Did the initial excitement of owning your own law firm fade reasonably quickly as you now realised that you were solely responsible for ensuring that the telephone rang every day?
Did the realisation that the billing that you wanted and needed to see would only come to fruition if you opened 5, 10, 20 or 50 files every month?
Once you realised this, did you then reach the next step by asking this question:
How on earth am I going to find new clients every month?
You might have a gentle flow of leads from referrals, but year on year, it isn't moving the needle as much as you would like it to.
Whilst you are doing well, it isn't as well as you would like to be doing.
You have tried quite a few different things, yet nothing seems to make much of a difference.
The thing is, this position you find yourself in is not your fault.
They don't teach you how to win clients at Law School, far from it. In my experience they barely taught me how to be a solicitor; that came from learning on the job.
You know you (and your team if you have one) are excellent at the legal service that you provide, you just now need to become good at making your telephone ring.
However, when it comes to achieving this, which advice do you follow?
To generate all of the clients that you want and need, you only need to focus on just the few things that work well.
The good news is that these marketing tactics are not complicated, do not take hours of your time and definitely do not require you to be a technical or marketing genius.
Inside Marketing4Solicitors, I show you what they are and, more importantly, how to implement in your firm quickly and easily.
As well as knowing what works, he will also make sure you don't waste valuable time on initiatives that aren't destined to chime.
Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.
Can't recommend enough!"
Robert Blanchard, Blanchards Law
I am Nick Jervis. For 14 years I was a solicitor running the marketing for the law firms that I worked for. Truth be told, I realised that I enjoyed the marketing far more than the providing of the legal services, so in 2003 I left legal practice to launch my legal marketing consultancy.
You see, when I left in 2003 I thought it would be wrong for me to tell law firm owners how to grow their firm when I had not yet run my own business. It felt hypocritical.
Therefore, I purchased a franchise selling promotional merchandise. You know the type; selling umbrellas, pens and anything else printable with the company brand on it.
I started the business territory from scratch, so I had absolutely no client base.
I undertook exhibiting, networking and cold calling in a frenzy.
It felt strange having gone from being a solicitor one day to making 70 cold calls the next. If I am honest, it was hideous.
The cold calling days used to fill me with dread, but I needed to sell, so at the time I was told it was the way to do it.
I was reasonable at it.
70 calls produced 10 interested companies which would lead to three meetings and at least one sale. It was predictable, yet at the same time for me, soul destroying.
However, I knew that there had to be an easier way and I was determined to find it, just not in the promotional merchandise industry; there was simply not enough profit in it.
After a year I knew that I had enough business wherewithal to launch my consultancy business, so I did.
By this time I had tried and tested every marketing method available and I realised that there were really only two types of marketing:
I set about growing my consultancy business only by using the second form of marketing.
I started applying the same principles to my clients' businesses too and guess what; they grew incredibly well too.
More importantly, they attracted the right sort of clients who were prepared to pay the right prices (not the tyre kickers).
Maybe I was onto something, I thought?
But if I was, why were so many other people selling the message that to really attract clients consistently to create the law firm of your dreams the only way to do this was:
Solicitors would arrange a call with me to see 'what they were doing wrong'.
They would explain that they had just spent £15,000 on a website but the telephone wasn't ringing, or that they had spent £1,000 a month on Google Ads for six months and it hadn't made any difference.
I was able to ask one or two questions and immediately understand why what they were doing wasn't working, and explain how they could quickly fix this.
Through the writing of my book, The Law Firm Growth Formula, and working with hundreds of solicitors every year, I developed a tried and tested system that shows any solicitor how to easily and consistently attract their ideal clients.
The training of this system is available to you as soon as you join Marketing4Solicitors.
How does Marketing4Solicitors guide you through this client generation system?
"The information/advice I have received through Marketing4solicitors has given me new drive – its like Viagra for Solicitors!"
Ian Hass, Ellis Hass Ltd
"I think Nick's service and focus on the solicitor market is excellent. he clearly "gets it" as regards promotion of legal practice in the current age."
David Gordon, DG Law
It is a very reasonable cost for what is offered and provided, plus the help has been very much tailored towards the set up that I have here, ie one man and his old english sheepdog.
The three biggest benefits are that:
The real impression that someone was on board to provide me with a much needed 'outside looking in' perspective on what I was doing and how to change that for the better
the precedents, which I can adapt if needed
the knowledge of how to maximise internet potential eg writing articles, add pages of information.
I would tell any solicitor considering joining to join without hesitation! I fully expect to make a return on investment although I have no idea as to how much at this time."
David Madams Solicitors
So, what else do you receive when you join Marketing4Solicitors?
As soon as you join, my PA will be in touch to obtain a list of your services and will add you to the rota.
I have added this service recently to make the decision to join as easy and as risk free as it possibly can be for you.